Mindy Saepung

A creative graphic designer who specializes on social design and concept ideations. Previously worked for entertainment brands like Hulu and Paramount+.

Bring Your IF to Life

#Social Activation, AI

A social activation that invited fans to connect with the film IF through the perspective of our beloved character, Bea. Using Firefly AI, our team turned fan-submitted descriptions into hand-drawn imaginary friends, bringing their ideas to life in real time.

Frasier Line Art Stunt

#Stunt Performance, Illustration

A custom illustration series celebrating the Frasier Season 1 finale, reimagining iconic visuals from Paramount+ shows using the minimalist single-line style of Frasier's skyline logo.

Chad Powers Fooji Giveaway

#Layout, AI

A giveaway social post built from limited client-provided assets, expanded using generative AI-assisted tools to create a more dynamic and flexible visual system.

Golden Girls Character Quotes

#Layout, Typography, Photo Editing, Motion Graphics

An organic layout design for Hulu that pushed beyond the platform's standard branding—introducing a retro, show-specific visual style tailored to the classic Golden Girls vibe.

Players Project

#Social Campaign, Branding, Motion Graphics

A social and branding project translating the Players mockumentary, based on League of Legends gameplay, into visual systems and social campaign concepts for the show's fictional esports team, Fugitive Gaming.

Babylon Hollywood Map

#Motion Graphics

A motion graphic mapping key moments from Babylon onto real-world locations across modern-day California, connecting the film's timeline to places that still exist today.

Mayor of Kingstown S3 Character Cards

#Photo Manipulation, Color Edits

Repurposing existing Season 3 stills into a set of premium character cards—transforming available assets into elevated, cost-efficient deliverables.

Social Gamification

#Concepts, Layout, Photo Manipulation, Motion Graphics

A collection of interactive social concepts designed to engage fans through simple, game-like experiences.

Social Carousel Highlights

Awards & Recognitions:

-> Adobe Blog (2024): Behind the scenes — How Paramount+ used Adobe Firefly generative AI in a social media campaign for the movie IF
-> Adobe Max Session (2024): New Creative Flows: The GenAI Jump-Start
-> Clio Bronze (2023): Ideation for Babylon: The Evolution of Cinema
-> Design Rush (2023): The Best Eyewear Designs
-> Shorty Awards (2022): The 16th Annual Shorty Awards entry
-> Adobe Design Achievement Awards (2019): Top Talent